by Survey Research Centre .
Written in English
|Statement||an enquiry conducted by the Survey Research Centre.|
|Contributions||London School of Economics and Political Science. Survey Research Centre.|
The compound annual growth rate for candy in the past ten years has been close to 6% a year, a very solid gain in an industry that is supposedly mature. In fact, within the chocolate confectionery subcategory, the United States ranks 11th in the world in per capita consumption and fifth in the world in growth since Interestingly only 2% of respondents named Cadbury as their 1st choice on contrary to the high ranking in the first survey question. Godiva tops the list with 44% of respondents naming it as their first premium chocolate choice and 72% named Godiva as their first three brand of premium chocolate. 50 TABLE NO TABLE SHOWING TRIED TO PURCHASE WHICH PRODUCT TRIED TO PURCHASE RESPONDENTS PERCENTAGE 1 Biscuits 45 2 Noodles 33 3 Chocolates 32 27 4 Health drinks 10 8 Total INTERPRETATION From the above table shows that, % of the children tried to purchase biscuits after seeing advertisement,% of the. 44 How frequently do you purchase the chocolate? Frequency Percent Valid Once a fortnight 6 Daily 5 Weekly 44 Monthly 36 Quarterly 9 Total Interpretation: 44 respondents purchase the chocolate weekly, 36 respondents purchase the chocolate monthly and 5 respondents purchase the chocolate daily. 45
The Hershey Company have recently employed their Texture Analyser for measurement of chocolate texture in a patent application for the development of a heat stable chocolate confectionery product. The melting temperature of cocoa butter and other fats sometimes used with or in place of cocoa butter in certain chocolate making processes is in the range of 29°C to . Chocolate helps in raising serotonin in the brain. This hormone helps people to have a feeling of relaxation and calmness (Beckett, ). As a result, chocolate has found a constant place in most tables today. It is one of the favourite desserts and snack in most homes. With the new technology in place, chocolate industry is set to grow. Chocolate confectionery manufacturers and retailers continue to face multiple challenges. Along with the increases in the price of raw materials, they’re also encountering widespread government regulation and competitive pressure. These continue to cause headaches and place burdens on their earnings. Everyday chocolate, such as KitKat and Hershey’s bars, still dominate % of the $ billion in category sales in food, drug, mass, military commissaries and select club and dollar stores.
However, the risks associated with confectionery products had been recognised by European Industry Organisations for chocolate, confectionery, biscuits. In the ’s, the IOCCC published two codes of practice: one based on HACCP, and one for specific GMPs for the cocoa, chocolate and confectionery industry. Chocolate and confectionery. Dairy Milk, Fruit & Nut, 5-Star, Perk, Gems, Eclairs, Bournville. Cadbury’s Motto: To deliver such a product to their customers which they would never have imagined. Amul (The Taste of India) Dr. Verghese Kurien Established in Chocolate and confectionery. Cadbury fulfills many market segments, ranging from milk chocolate, dark chocolate, chocolate flakes, chocolate powder, chocolate drinks and many more. By targeting many market segments, Cadbury aims to provide a sense of convenience, and variety within the same brand, lending the strength of their overall brand equity to all the brands under. Start studying Charlie and the Chocolate Factory - Chapters 5 and 6. Learn vocabulary, terms, and more with flashcards, games, and other study tools.